Duration: 1 Day / 2 Days

Date: TBC

Venue: Dublin venue to be confirmed

Shay Martin

A vastly experienced trainer with over 25 years experience in developing and delivering Management, Sales, Communications Skills and customer service training courses to a wide range of business sectors. Having a strong business background himself gives Shay immediate credibility with any team. Shay’s particular skill is his ability to empathise and relate to experienced and inexperienced people within any business sector. Shay is a member of IITD and MII and is a QQI accredited trainer. Over the last twenty five years Shay has designed and delivered training to a wide range of Irish companies both large and small.

About this course:

How many people out of every hundred who walk through your front doors become buyers or satisfied customers? That’s the question posed by the course introduction, which considers why retail salespeople need to have professional selling skills and what the purpose of the retail sales professionals job is in the retail world.

Course Content:

  • Welcome to Our Store
  • How to approach the customer
  • Establishing Customer Needs
  • Presenting the Merchandise
  • Handling Objections
  • Closing the Sale
  • The Related Sale


For full course content please call 1800 260006 or email