Win More Business with Digital Marketing

Date: 26th June 2019

Time: 9.30am – 4pm

Duration: 1 Day

Venue: Blanchardstown Corporate Park, Dublin 15

Cost: €95SFA Skillnet funded price

Course Overview

This one day programme will teach business owners and managers how to develop and implement their company’s digital marketing strategies. You will learn the fundamental skills of creating your own Digital Marketing Strategy and Plan. Participants will become more knowledgeable about the potential of Digital Marketing to Win More Business.

If you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes?

Course Content

  • Describe your organisation’s overall mission/objective. The digital marketing mission must fit into your grand plan
  • Which KPIs to use, and how to measure your KPIs
  • Analyse your current digital marketing strategy successes and failures
  • Conduct an online competitive analysis using a new digital toolset
  • Identify gaps in the market
  • Develop useful “Personas” of your target customers
  • Decide resources (budget, digital channel and skills required)
  • How to compose a strategy and 12 month marketing plan

For further information about this SFA Skillnet funded programme, call us now on 1890 260006 or email info@tss.ie